Leyton Orient have appointed their first permanent CEO since the Nigel Travis takeover with former Essex Cricket man Danny Macklin to take over next month.

Macklin is an old hand in the sporting world, having served at Essex as commercial director for seven years, and more recently serving as Southend United in the same role.

Chairman Travers said Macklin would help to modernise the club for the future, having taken on some of the responsibilities of the role during his time with the Shrimpers.

He said: “Danny impressed us consistently throughout his interviews and we believe his sports experience will add considerably to our capabilities at Leyton Orient. 

“As we stabilize the club, growing our matchday and non-matchday revenue is critical to our future. Danny has proven capabilities in this area and will also be able to modernize many aspects of the club including systems, digital and stadium infrastructure.”

Macklin added that fans would be at the forefront of his thoughts during his time with the club.

He said: “With over 10 years of sport administration, commercial and marketing experience, I pride myself on providing an ever-enjoyable matchday experience whilst driving income and profitability as well as providing support and strategy development to the board. 

“Having spent some time with the new owners and directors of Leyton Orient, the vision and objectives are not only realistic but in equal measure exceptionally exciting.”